How do you run a great meeting? It feels like a blindingly obvious question, but it’s actually not.

When you start to analyse all the different factors that influence a great meeting, it can make your head spin. I know … I did it not so long ago and here’s what I realised.

To ensure a really great meeting happens, it’s not enough to just execute well in the room or on the call. There’s a bunch of things you need to do before and after the meeting, to ensure you really hit the mark.

I think of it this way:

Pre-suasion – Everything you do beforehand (with thanks to Robert Cialdini)
Persuasion – Everything that happens in the room or on the call
Post-suasion – Everything that takes place after the meeting has concluded (pretty sure I made up that word).

This is by no means an exhaustive list of things to remember, but here’s a quick framework which you’re welcome to grab and use if it helps!


Cian McLoughlin is the Amazon #1 bestselling author of Rebirth of the Salesman, a regular keynote speaker at sales kick-off’s around the world and one of the Top 50 Sales bloggers in the world for the past 2 years. He is a passionate proponent of an ethical, honest and authentic approach to sales. His company, Trinity Perspectives, is committed to helping sales organizations unlock the latent potential of their customers’ insights with their Win Loss Analysis and Sales Transformation services. To read more of Cian’s sales articles visit

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