by Cian McLoughlin | Apr 19, 2016 | Sales Tips and Tricks, Tools
Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that “All animals are created equal”. During my 20-year career in the B2B sales industry, the majority of sales organisations I know seemed to work on the basis that...
by Cian McLoughlin | Aug 27, 2014 | Sales Tips and Tricks
Image courtesy of Josie Field’s Twitter feed Ideas often come from the strangest places don’t they? And once they get implanted in your brain, you never quite know when they’ll suddenly germinate and blossom into a fully formed insight or action. Some time ago,...
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