Almost a year ago, I hatched an idea to tap into the sentiment of business decision makers and procurement people around the world, to understand what really makes them tick. I’m delighted to announce the results of the inaugural Mood of the B2B Buyer study for 2018, conducted by the team at Trinity.
The study focused on:
Trigger events for buying decisions
Vendor selection processes and preferences
Vendor performance - the good, the bad and the ugly.
The study gathered responses from a broad cross section of businesses, across 12 different industries, 5 continents, with 75% of the respondents coming from C-suite decision makers or senior procurement people.
Download your copy now to uncover some of the surprising data about the true preferences of B2B executives.
If you’d like help unlocking some of the valuable insights locked up in the minds of your own customers and prospects, contact Trinity Perspectives about our Win Loss Analysis service.