by Cian McLoughlin | Apr 15, 2021 | Sales Tips and Tricks, Training
There’s a fundamental flaw with the way most B2B companies approach sales training and enablement. The de facto approach is usually to focus on the process, not the outcome … “We’ve got $50k sales enablement budget, let’s see what we can get...
by Cian McLoughlin | Mar 13, 2017 | Psychology of Buying, Sales Tips and Tricks, Training, Win Loss Insights
‘Fake it til you make it’… …Is a mantra most people in business understand and one many of us have used as the cornerstone of our professional lives. Without occasionally ‘faking it’ along the way, we would never move up the corporate ladder or overcome...
by Cian McLoughlin | Oct 4, 2016 | Sales Tips and Tricks, Training, Win Loss Insights
The typical response to a slump in sales is to hire an external training company, in the hopes they can somehow arrest the slide. I should know, on more than one occasion over the past 5 years, my company Trinity Perspectives has been brought in and asked to work our...
by Cian McLoughlin | Mar 6, 2015 | Sales Tips and Tricks, Training, Win Loss Insights
I’m sure you’ve all met at least one ‘gun’ salesperson at some point in your working life? They seem to have the Midas touch when it comes to finding and closing big deals. They rarely seem flustered, attract the best and the brightest resources in the...
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