by Cian McLoughlin | Jun 21, 2016 | Lucky Dip, Tools, Win Loss Insights
It’s a strange sensation, sitting in front of your computer preparing to write a book, especially a book about a subject like how to improve sales. For me at least, it seemed like such a steep mountain to climb, that for a long time I wasn’t sure I’d ever finish it,...
by Cian McLoughlin | Apr 19, 2016 | Sales Tips and Tricks, Tools
Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that “All animals are created equal”. During my 20-year career in the B2B sales industry, the majority of sales organisations I know seemed to work on the basis that...
by Cian McLoughlin | Nov 11, 2015 | Sales Tips and Tricks, Tools
The truth knocks on the door and you say, “Go away, I’m looking for the truth,” and so it goes away. Puzzling. Robert M Pirsig – Zen and the Art of Motorcycle Maintenance Zen and the Art of Motorcycle Maintenance tells the story of a road trip...
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