by Cian McLoughlin | Mar 11, 2015 | Psychology of Buying, Sales Tips and Tricks, Win Loss Insights
“Ahhh s***…that’s just not right!” Add in a couple more choice expletives and this was my reaction this morning on checking my credit card statement and seeing a reasonably hefty charge from a company who’s services I hadn’t used...
by Cian McLoughlin | Aug 23, 2013 | Psychology of Buying, Sales Tips and Tricks
I don’t know about you, but finding a special birthday present for someone close to me is often something I struggle with. I’m not usually in favour of the ‘cash in an envelope/book token’ style of gift, at least not for an important birthday....
by Cian McLoughlin | Jun 29, 2013 | Psychology of Buying, Sales Tips and Tricks
It was 1989 … parachute pants, backward baseball caps and tie dye t-shirts were all the rage. Young men were dislocating their shoulders and permanently damaging their eardrums with enormous ‘boom-boxes’, all in the name of fashion. Into this world stepped a fly...
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