by Cian McLoughlin | Apr 28, 2021 | Lucky Dip
Here’s a funny thing I’ve noticed working with lots of B2B companies over 20+ years in the industry … The majority of their sales activity and marketing content tends to be focused on new customers. White Space – Blue Sky – Green Fields...
by Cian McLoughlin | Apr 15, 2021 | Sales Tips and Tricks, Training
There’s a fundamental flaw with the way most B2B companies approach sales training and enablement. The de facto approach is usually to focus on the process, not the outcome … “We’ve got $50k sales enablement budget, let’s see what we can get...
Recent Comments