by Cian McLoughlin | Jan 24, 2017 | Sales Tips and Tricks
People aren’t buying what you’re selling, they’re buying you and your stories In our media saturated world, cutting a path through the forest of fake news and content clutter can be a herculean task. Even now, as I sit down to write this post, I’m pausing to wonder...
by Cian McLoughlin | Jan 16, 2017 | Sales Tips and Tricks, Transformation
“Wise men speak because they have something to say; fools because they have to say something.” – Plato I interviewed a customer recently, as part of a workshop I was running for a client in the technology industry. One topic they asked me to talk about was...
by Cian McLoughlin | Jan 8, 2017 | Sales Tips and Tricks, Win Loss Insights
There is only one boss: the customer. And he can fire everyone in the company, simply by spending his money somewhere else – Sam Walton (Founder of Walmart) Optimising sales is the single biggest priority for sales managers and sales reps in most businesses...
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