The world of business to business sales is rapidly evolving, but unfortunately we rarely get to hear the voices of the business owners, senior leaders and decision-makers on the buyers side of the equation.
In this inaugural Mood of the Buyer study, the team at Trinity Perspectives sought to uncover the real truth about the change that’s underway from a buyers perspective and explored the implications for buyers and sellers alike.
The study focuses on:
- Trigger events for buying decisions
- Vendor selection processes and preferences
- Vendor performance, the good, the bad and the ugly.
Download your copy now and tap into the mind of B2B buyers all over the world.