Transformation
In business, change is often hard and fraught with risk and uncertainty. For that reason, we support you at each step of your sales transformation process, to set the right strategic direction so you can compete with confidence, knowing you’re on track to win more deals.
Develop an unfair advantage
In the current business environment, as sales quotas continue to rise and buying behaviours evolve, a well-defined sales strategy and detailed plan of attack is critical.
Our mantra is to prioritise change that delivers immediate results, through reducing your cost of sale, increasing your conversion rate or helping you qualify out of sales opportunities more quickly. Our goal is to provide specific and actionable sales intelligence at the individual and team level at every stage of the sales cycle, whilst bringing you closer to the customers you serve.
At Trinity, our sales transformation experience covers a broad range of areas including:
- Market penetration strategies
- Lead generation and funnel management expertise
- Forecast and pipeline management
- Deal crafting and big deal pursuits
- Sales enablement and skills development
- 1:1 sales coaching and mentoring
- Sales leadership coaching and advisory work.
So what can you expect?
- Proven sales strategies and techniques to apply to your sales cycles
- The ability to benchmark your sales processes against industry best-practices
- A way to better track your pipeline and forecast more accurately
- Strategies to improve the success rate of individual sales reps and sales teams
- Help demystifying sales and marketing processes
Strategic partnerships
We see partnerships as a natural extension of the value we can provide to you. Rather than trying to be all things to all people, our approach is to focus on those areas where we know we can add the most value to you, and develop strategic partnerships to support those other areas of greatest need.
Do you have any questions about how we can support you with your sales transformation process?
Drive referrals and customer case studies
Case study – Telecommunications Company
PROBLEM
Lack of customer referrals
Very few customer case studies or testimonials
Insufficient Win Loss Analysis candidates
SOLUTION
Interview customers and sales team to identify obstacles to new referrals and case studies
Create a training program for sales team to drive Win Loss adoption
INSIGHTS
Sales team felt uncomfortable asking for referrals and stories
Traditional case studies were too much effort for customers
Charitable component made it far more compelling for sales people and for customers
ACTIONS
Created an Impact Program, in conjunction with children’s charity
Tracked referrals and case studies as part of forecast
Built 1 page referral form
Developed sales team script
OUTCOMES
Significant increase in the number of customer referrals
Huge jump in the number of case studies and testimonials
Very significant financial contribution made to the charity in question
Further reading on Sales Transformation
So you want to meet the C-suite?
I interviewed a customer recently, as part of a workshop I was running for a client in the technology industry. One topic …
What was sales really like in the ‘good old days’?
A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by …
The ‘So What’ card
The sales rep stood with an air of quiet confidence, as a hush fell over the room. All the key stakeholders were present, CEO, CFO and CTO, the head of the …
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