Mood of the B2B Buyer Report

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So you want to meet the C-suite?

I interviewed a customer recently, as part of a workshop I was running for a client in the technology industry. One topic they[..]

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What was sales really like in the 'good old days'?

A young sales rep asked me recently to explain the differences between the B2B sales profession these days, by comparison with the[..]

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The ‘So What’ card

The sales rep stood with an air of quiet confidence, as a hush fell over the room. All the key stakeholders were present, CEO, CFO[..]

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